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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of these is a common use case for the Recency setting?

A) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
B) To prioritize delivery of the most recent users in an audience
C) To hide older audiences and users that are no longer as valuable for targeting
D) To extend data delivery beyond the default period for the audience

2. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
B) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
C) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
D) The client shares the audience with you. This will generate an email notification that includes the audience composition.

3. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Image pixel
B) Mobile direct ingest
C) User data API
D) Asynchronous javascript tag

4. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
D) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.

5. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Site Hits report
B) Provider Category report
C) Schedule Hits report
D) Provider Exchange report
E) Provider Inventory report

Solutions: