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Facebook Certified Community Manager Sample Questions:

1. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?

A) Create content encouraging offline gatherings, with graphics of local landmarks.
B) Organize a week-long online summit to focus on helping overcome isolation.
C) Host an online meeting room for members that remains open 24/7.
D) Publish a post asking members to provide their address in the comments.

2. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Website traffic Audience growth
B) Reach Audience growth Sentiment
C) Website traffic Sentiment Audience growth
D) Reach Sentiment Website traffic

3. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A) Launch a few groups, announce them in the current one and begin to create content for those new groups
B) Join similar groups to see what they are discussing and create groups related to those topic
C) Analyze the most popular posts for the last six months and create groups based on those post topics
D) Create a poll to ask members what interests them and what they want these new groups to focus on

4. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Document the number of members and engagement statistics for the CEO to review
B) Survey members for positive community experiences to share with the CEO
C) Determine if members of the group are more likely to retain their monthly membership
D) Post a poll in the community asking members if the company should close the group

5. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Interview alumni
B) Analyze drop-off for video content
C) Survey community members
D) Study engagement trends on the school's Facebook Page

Solutions: