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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four ads - one for each language.
B) Create four ad groups - one for each language.
C) Use English only, as it's the most common of the four languages she's targeting.
D) Create four campaigns - one for each language.

2. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) Kenny won't see the statistics on the client's site because he's also using Google AdWords.
B) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
C) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
D) The client's site probably hasn't had any visitors yet.

3. You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?

A) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
B) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
C) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
D) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.

4. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Test page and live page
B) Landing page and conversion page
C) Landing page and conversion page
D) Test page and conversion page

5. You are a Google AdWords consultant to a large manufacturer in Chicago. The manufacturer is reviewing the Google AdWords performance and they have been investigating the Report Center. The client calls you for some information about the Reach and Frequency Report. What does this report reveal?

A) This report helps you determine statistics for ads that appeared on specific domains or URLs in the Google Content Network.
B) This report presents relevant statistics for ad variations, such as text ads, image ads, video ads, and local business ads.
C) This report helps you determine how many people saw the Google AdWords ads and how many times they saw them within a given time period.
D) This report generates statistics for your entire account, or for a portion of your account.

Solutions: