CIMA E3 - Strategic Management Question Tutorial : CIMAPRO15-E03-X1-ENG

CIMAPRO15-E03-X1-ENG real exams

Exam Code: CIMAPRO15-E03-X1-ENG

Exam Name: E3 - Strategic Management Question Tutorial

Updated: Aug 15, 2026

Q & A: 60 Questions and Answers

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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

SectionObjectives
Topic 1: Strategy Implementation- Organisational structure and design
  • 1. Organisational configurations
    • 2. Centralisation vs decentralisation
      - Project and performance management
      • 1. Performance measurement systems
        • 2. Strategic project management
          - Change management
          • 1. Lewin's change model
            • 2. Kotter's 8-step model
              Topic 2: Strategic Choices- Business unit strategy
              • 1. Focus strategy
                • 2. Cost leadership
                  • 3. Differentiation strategy
                    - Corporate strategy
                    • 1. Diversification strategies
                      • 2. Strategic alliances
                        • 3. Mergers and acquisitions
                          Topic 3: Strategy Formulation- Internal strategic analysis
                          • 1. Resource and capability analysis
                            • 2. Value chain analysis
                              • 3. Core competencies
                                - Strategic analysis of external environment
                                • 1. PESTEL analysis
                                  • 2. Market segmentation and positioning
                                    • 3. Industry and competitive forces (Porter's Five Forces)

                                      CIMA E3 - Strategic Management Question Tutorial Sample Questions:

                                      1. QWE is a private company belonging to a famous former sports professional. It operates gyms and fitness clubs across its home country. Each gym or fitness club is treated as a profit center and the manager of each center is paid bonuses based on its financial performance.
                                      QWE introduced multidimensional performance measures into its management control systems 3 years ago.
                                      These measure competitiveness, financial performance, capacity utilization, innovation and the flexibility of its centers to cope with changing demands.
                                      The managers of QWE's centers have been leaving at a very high rate over the last 2 years. They have claimed that the measures are too open to interpretation and when they think they are improving their center's performance they are told they are doing the wrong things. They also complain that the managers in the centers near big cities find it much easier to reach their targets than the managers of other centers.
                                      According to Fitzgerald and Moon's Building Block model, where does the problem lie?

                                      A) Dimensions and Standards
                                      B) Standards and Rewards
                                      C) Standards, Dimensions and Rewards
                                      D) Dimensions and Rewards


                                      2. You work as a Management Accountant for GHJ, a company that includes commitments to 'sustainability' in its mission statement.
                                      Which THREE of the following are contributions that you, as Management Accountant, could make towards the achievement of this part of the company's mission statement? (Choose three.)

                                      A) Providing financial information with all non-recurring expenditures and incomes removed.
                                      B) Measures of organization's use of non-renewable resources and environmental emissions.
                                      C) Integrated reporting of the triple bottom line of Profits, People and Planet.
                                      D) Project evaluations that include the externalities as well as the cash costs.
                                      E) Ensuring the organization adopts the lowest cost technologies and suppliers.


                                      3. As a CIMA qualified management accountant working within a manufacturing company, you are subject to both CIMA's Code of Ethics and your company's Code of Business Conduct.
                                      Which TWO of the following statements are TRUE? (Choose two.)

                                      A) Both CIMA's Code of Ethics and the company's Code of Business Conduct include references to Confidentiality. Disclosure on public interest grounds is therefore prohibited.
                                      B) A company's Code of Business Conduct can be rules based.
                                      C) Both CIMA's Code of Ethics and the company's Code of Business Conduct must be based on a set of basic principles.
                                      D) Where there is a difference between CIMA's Code of Ethics and the company's Code of Business Conduct, the company's Code of Business Conduct takes priority.
                                      E) As a CIMA qualified Management Accountant you must follow CIMA's Code of Ethics.


                                      4. Company TTT produces a range of products, including products T1 and T5.
                                      Product T1: Profitability has declined in recent years, although small profits continue to be made as the market contracts due to changing customer preferences. Overall market share is low and continues to reduce.
                                      However, in addition to external sales T1 is also used as a component of product T5.
                                      Product T5: A market leader within a low growth market, sources components both externally and from TTT's other subsidiaries. T5 benefits from significant economies of scale and TTT has recently considered modernizing its T5 production line but following a cost benefit analysis, decided not to proceed.
                                      Which of the following is an appropriate strategy for TTT to adopt?

                                      A) Divest both product T1 and product T5.
                                      B) Divest product T1 and Harvest product T5.
                                      C) Harvest both product T1 and product T5.
                                      D) Harvest product T1 and Divest product T5.


                                      5. DRAG DROP
                                      PQ is an international airline.
                                      In accordance with Porter's Value Chain, select "Primary" or "Support" for each of the activities listed below:
                                      Select and Place:

                                      Correct


                                      Solutions:

                                      Question # 1
                                      Answer: A
                                      Question # 2
                                      Answer: B,C,D
                                      Question # 3
                                      Answer: A,B
                                      Question # 4
                                      Answer: D
                                      Question # 5
                                      Answer: Only visible for members

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