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GCCC Strategic Communication Management Professional Sample Questions:

1. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) legal choices in all our communications.
B) procedural instructions in all our communications.
C) accurate graphics in all our communications.
D) strategic content in all our communications.

2. What is the main advantage of in-house communication resources for a company?

A) An in-house communication team is more cost-effective than relying on external resources.
B) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
C) An in-house communication team can handle large-scale projects when needed.
D) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.

3. Which of the following is traditionally developed during an organization's strategic planning process?

A) Product, packaging, placement, variety, and price
B) Mission, goals, objectives, strategies, and tactics
C) Values, purpose, priorities, systems, and tasks
D) Programs, markets, targets, products, and features

4. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, high potential damage
B) Low probability, low potential damage
C) Low probability, high potential damage
D) High probability, low potential damage

5. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
B) focus on crises common to the industry of the organization and the media management plan.
C) prepare for a broad range of crises and the financial, organizational, and technical factors.
D) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.

Solutions: