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IBM ICS Social Software Sales Mastery Test v2 Sample Questions:
1. What is the best route for 'gaining social trust'?
A) Ask your supplier network to blog about their relationship with you.
B) Strive for the highest number of hits on your Web site.
C) Identify and develop relationships with tippers in your industry.
D) Ask your employees to blog about your company in any of the blogs they participate in.
2. What is one best practice that is very successful in delivering the Social Business message to a customer?
A) Add personal stories about how you use these social software features successfully in your job.
B) Have a lengthy technical discussion about each feature and its capabilities.
C) Distribute printouts of analysts' reports to every person in the room.
D) Make sure you are well dressed.
3. What can Social Business can be defined as?
A) External-facing channels that only Public Relations and Marketing utilize
B) Popular sites like Facebook and Twitter that only distract workers
C) Applying social tools across the entire organization for a broader return on investment
D) A subset of Social Media
4. Which is the appropriate response when a customer brags that it is their people that differentiate them from the competition?
A) What better way to leverage those people in your organization than by letting them utilize social business tools to make them more engaged, transparent, and nimble
B) Your people are costing you too much money. Let me show you how to replace them with computers.
C) People don't add to the shareholder value, only profits do.
D) Machines are more reliable than people.
5. What is one of the goals when first meeting with customers?
A) Ask them which products they are going to buy today
B) Determine how much budget they have
C) Deliver high-pressure sales tactics to close the deal
D) Provoke your customer to thought and action as to how Social Business is changing how we work.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |




