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IBM P8010-096 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: IBM Unica Campaign Fundamentals | - Campaign architecture and components - Campaign objects and flowcharts |
| Topic 2: Offers and Campaign Execution | - Offer lists (static, smart, parameterized) - Offer creation and management |
| Topic 3: Flowchart Design and Execution | - Process box configuration (Select, Extract, Snapshot, etc.) - Flowchart execution and scheduling |
| Topic 4: Tracking and Performance Monitoring | - Response tracking mechanisms - Campaign performance analysis |
| Topic 5: Data Management and Segmentation | - Data extraction and filters - Audience selection and segmentation |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?
A) Unica Interact
B) Unica NetInsight
C) Unica Campaign Financial Management Module
D) Unica Marketing Operations Financial Management Module
2. Who is the owner of a campaign in Unica Campaign if the campaign is linked to a project?
A) User who created the Project.
B) Last user to edit the campaign is assigned as owner.
C) Administrator must assign an owner.
D) User who clicked Create Linked Campaign.
3. What templates does a customer need to import if the Unica Marketing Platform and Unica Campaign system tables databases are of the same database type?
A) Oracle template
B) DB2 template
C) SQLServer template
D) None, the system automatically imports the template.
4. Where in Unica Campaign do you map tables and build table catalogs?
A) Flowchart Admin tab
B) All of the above.
C) Select process input menu
D) Settings Page
5. If you are using Unica Campaign with more than one partition, what must a customer do to configure the IBM Cognos Reports Package?
A) Install Cognos on a separate server.
B) Configure for each partition.
C) Configure once for all partitions.
D) The Reports Package does not support multiple partitions.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |




